Russell Buckley, Eagle Eye
Consult Hyperion, 05/09/2011
- Russell Buckley, Eagle Eye
Russell Buckley is a leading practitioner, speaker and thinker about mobile and mobile marketing. MobHappy, his blog about mobile technology, is one of the most established focusing on this area. He is also a previous Global Chairman of the Mobile Marketing Association, a founder of Mobile Monday in Germany, an Angel Investor and holds numerous non-executive positions in mobile technology companies. He is Chief Marketing Officer of Eagle Eye Solutions. Eagle Eye powers digital redemption of coupons for partners such as Blockbuster, Comet and The Aurora Group, with many more partnerships expected to be announced in the coming months and in this podcast Russell talks about these kind of solutions might evolve in a world of m-payments, NFC and e-retailing.
Russell’s previous role was with mobile advertising startup, AdMob. He learned about AdMob, soon after its launch, and joined as its first employee in 2006, with the remit of launching AdMob into the EMEA market. Four years later, AdMob was sold to Google for $750m. Before specialising in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising and location based marketing.
Russell is also fascinated by the socio-political implications of technology and recently graduated from the Executive Program at the Singularity University, founded by Ray Kurtzweil and Peter Diamandis to “educate and inspire leaders who strive to understand and facilitate the development of exponentially advancing technologies in order to address humanity’s grand challenges”.
